Living Nature is a concept for a houseplant store, playing on the idea that plants are stress reducers.
In this project, I wanted to portray the stress relieving qualities of owning houseplants, and gardening in general. This evolved into a carefree and relaxed branding. Mixing a natural colour pallette, freeform typesetting, and cheerful, friendly tone. The strong visual language that holds the branding together, conveys this carefree attitude, whilst also giving the impression of a high quality product.
